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Microsoft Certified Professional Magazine Shows Incredible Readership Growth in Recent CIMS v10.0 Study

Irvine, CA--October 14, 2003. Microsoft Certified Professional Magazine, the leading Windows Platform Networking Publication, grew 70% in readership according to the recently released Intelliquest CIMS v10.0 study. This readership growth led all magazines in the study, including consumer titles, and continues to demonstrate the investment in the circulation strategy, content, and delivery methods.

“We are thrilled to see this fantastic year-over-year growth, but aren’t really surprised by it,” said Henry Allain, Publisher. “We pour an incredible amount of time and attention into the magazine and it simply proves that we are moving in the right direction and doing the right things.”

In addition to the surge in readership, Microsoft Certified Professional Magazine continues to lead the category in reader loyalty, readers paying attention to advertising, and reading 75% or more of each issue.

“I think what I am most impressed with is the readership metrics, how people read and use the magazine,” said Allain. “Dian Schaffhauser, our Editorial Director, has done an outstanding job at delivering content that our readers want, and it shows in the numbers.”

Other notable CIMS v10.0 findings show that key categories, such as influencers involved in the purchasing of technology across all product categories and influencers with authority to approve expenditures across all budget categories, have risen greatly for MCP Magazine from CIMS v9.0 to CIMS v10.0.

“In 2003 we made fantastic progress in increasing the management component of our file, and that is reflected in our June 2003 BPA Audit Statement,” Allain said. “Now, seeing the purchasing power and budget control our readers possess reflected in the CIMS results further shows how dramatically our circulation strategy has paid off for our advertisers.”

About Microsoft Certified Professional Magazine
Founded in 1995, Microsoft Certified Professional Magazine provides in-depth, cutting edge information to network professionals who have a special expertise with the Microsoft Windows platform. The online edition is at http://mcpmag.com.

About 101communications
Founded in 1998, 101communications is an integrated media company with products targeting the many specialized markets in the information technology community. Designed to enable technology professionals to succeed, 101's portfolio includes nine magazines and more than 40 worldwide conferences and 30 digital offerings in the United States and Europe. For more information on 101communications visit www.101com.com.

Microsoft is a registered trademark of Microsoft Corporation. Microsoft Certified Professional Magazine is an independent publication and is not affiliated with Microsoft Corporation.

Contact:
Henry Allain, Publisher
Microsoft Certified Professional Magazine
949-265-1556
hallain@101com.com

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